Lover Latter is a big project I was involved in. Before the official launch, 300 products were already sold in cafés all over NSW. I have created the core POS designs for this new product - trade presenter (package design), business cards, counter cards, tri-fold table card, t-shirts, push/pull signs, badges and digital signatures. The brief was very open, a website was provided as a reference to get a feeling for the brand. Additionally, I had access to the the existing logo and a couple of pages full of “squiggles” - the rest of the design was up to me.